Cyta partners with Irdeto for DRM tech

Cypriot telco Cyta has announced a partnership with Irdeto which will see the digital platform security firm provide it with an advanced DRM solution.

Cyta will employ Irdeto Control, a DRM product which promises to let the operator offer services on the latest consumer devices without a “threat of unauthorised redistribution of digital media and paid content.”

Cyta offers a wide range of services and ICT solutions, and said that it chose Irdeto’s solution due to its scalability and ability to easily handle thousands of license requests per second, along with its capability to smoothly continue to expand OTT services across its region.

Irdeto Control promises to allow service providers and operators to maximise the reach of their OTT service with the business models that suit their market needs and on even the latest devices.

Shane McCarthy, COO Video Entertainment, Irdeto, said: “We are excited to support Cyta in the launch of the new OTT services and help them extend their reach in Cyprus and neighboring countries. By adding Irdeto’s multi-DRM capabilities to their existing platform, Cyta can deliver their customers a compelling service knowing that their premium content is secure.”