You.i TV launches new UX engine with MediaKind

OTT app development software specialist You.i TV has launched a new generation of its flagship You.i Engine One product, with MediaKind as an initial deployment partner.

MediaKind will use You.i Engine One 6.0 to accelerate deployment and enable its video provider customers to offer more engaging user experiences, according to the pair. You.i Engine One 6.0 is designed to support premium direct-to-consumer OTT services across all platforms.

You.i Engine One is used by service including Twitch, the NFL, the NBA and Crunchyroll, and in 2019 powered the first Roku application based on Facebook’s React Native framework.

The company said the latest version includes new tooling, new cross-platform component support, and updates to the workflow.

“We chose You.i Engine One to help drive MediaKind’s next-generation viewing experience because it speeds development and enables fast, immersive offerings on virtually any screen. With You.i TV’s release 6.0, our product teams benefit from rapid iteration, better performance, and exceptionally responsive user experiences, which we can roll out across all consumer devices. We’re working collaboratively with You.i TV’s team and technology to bring our new offering to market in the very near term,” said Allen Broome, chief technology officer at MediaKind.

“Consumers are rapidly adopting new OTT services and viewing on a growing plethora of devices, so it’s more important than ever for video providers to offer differentiated, highly-immersive viewing experiences that can reach all screens. Working with MediaKind will expedite the ability of the world’s most advanced video framework, You.i Engine One 6.0, to power new experiences that will delight consumers on a global scale,” said Jason Flick, CEO and co-founder of You.i TV.