Volia uncouples football and sport from other pay TV services

Ukrainian cable operator Volia is uncoupling its premium football channels from its pay TV packages, enabling viewers to subscribe to football on an à la carte basis, and creating another new dedicated sports package separated from other pay TV channels.

From September 1, channels Football 1 and Football 2 will be separated from the group’s major packages and put together in a new Football HD pack for UAH109 a month.

Volia is also introducing a new basic Volia Sport HD offering combining sports services and the main national TV channels. The offering comprises 76 TV channels of which 16 are sports offerings, including Eurosport 1 and 2 and Eurosport HD, Setanta Sports,  XSports and Volia’s own Football 1, 2 and 3 and Shakhtar TV channels.

The new sports package will be offered for UAH169 or for UAH269 when combined with internet access.

The Volia Sport HD package will be available to basic digital TV subscribers as well as those with the operator’s advanced internactive TV offering, and will also be avaialbel as part of the Volia mobile TV offering for smartphones and smart TVs.

Volia also offers a separate sports package comprising Eurosport, Bundesliga, Setanta Sports, NBA, NHL, Formula 1, UFC and some other sports.

Volia recently added a third football offering, Football 3, to its sports line-up, which is not included in the new dedicated Football package.