Mediapro secures Téléfoot deal with Bouygues Telecom

Spanish broadcaster and producer Mediapro has followed up the deal it struck with Altice France for UEFA Champions League rights and carriage on Altice’s French service provider SFR’s TV service by striking a second telecom carriage deal with Bouygues Telecom.

The agreement with Bouygues as the second service provider to sign up for the football channel, which will air the major part of French top-tier football for the coming season, makes sense given that it shares common ownership with commercial channel TF1, which has licensed the Téléfoot brand to Mediapro for the new service.

Under the agreement between the pair, Téléfoot’s main channel and its additional Téléfoot Stadium channels will be offered to Bouygues Telecom subscribers who are eligible.

The service will offer coverage of Ligue 1, Ligue 2, the UEFA Champions League – courtesy of Altice France’s RMC Sport and for the coming season only – and the UEFA Europa League.

Bouygues will promote the service to its base and make it available to the TV boxes of both ADSL and FTTH subscribers.

Julen Bergeaud, CEO of Mediapro Sport France, said: “Thanks to this new partnership with a key telecoms player, we are still further extending access to Téléfoot to make it the unmissable destination for football fans and allowing them to follow the best – Top 10 – and the near-totality of Ligue 1 and Ligue 2 along with the UEFA Champions league and UEFA Europa League on a single channel.”

Benoît Tortolting, deputy CEO of Bouygues Telecom in charge of residential and enterprise operations, said: “With this new agreement, Bouygues Telecom remains committed to its consistent strategy of offering its customers access to the best content. Téléfoot perfectly completes the football offers to which our Bbox Fibre and ADSL customers already had access, without forgetting our mobile customers who can follow their matches in comfort, no matter where they are.”