Mediapro’s Téléfoot set for partnership with Netflix

Mediapro’s forthcoming premium French football channel Téléfoot is set to strike a partnership with Netflix that will see both services offered to subscribers for €30, according to a report by French sports paper L’Équipe.

A deal with Netflix to offer the services as a joint bundle would represent a saving to consumers. Mediapro chief Jaume Roures has indicated that the basic price of the Téléfoot offering will be around €25, while the basic Netflix offer is €7.99.

Under the terms reportedly being discussed, football matches offered by Téléfoot would not be directly available via Netflix and the two services would remain distinct.

However, the partnership could serve to popularise the Mediapro service, set to launch in three weeks, which has so far struggled to win recognition from the French public. According to an NPA Conseil study, only 7.2% of respondents declared themselves interested in paying for the service.

The tie-up with Netflix comes after Mediapro confirmed reports of an alliance with Altice France’s RMC Sport and SFR, which will see Téléfoot co-broadcast UEFA Champions League and Europa League matches from the forthcoming 2020-21 season.

RMC Sport will continue to produce and air the European championships, along with the English Premier League, to which it holds the exclusive rights. It will also remain the exclusive broadcaster of the final phase of the European championships. The free-to-view final of the Champions League will be aired by TF1, while the free-to-view final of the Europa League will be aired on RMC Story.

Mediapro also secured distribution for Téléfoot on Altice’s SFR platform, the first operator carriage deal for the service. The carriage arrangement is for four years until 2024, when Mediapro’s deal for Ligue 1 and 2 rights expires.