Proximus strikes distribution deal with football rights holder Eleven

Belgian telco Proximus has struck a deal with sports broadcaster Eleven Sports for distribution of its new Pro League channels covering all live Belgian football matches, including the Jupiler Pro League and D1B, on TV and other screens via its Pickx multiscreen service for the next five seasons.

The new agreement with Eleven comes on top of the rights to all UEFA Champions League matches and the distribution of the existing Eleven Sports channels broadcasting the European football championships and other international competitions.

From August 2020, Eleven’s three new channels dedicated to Belgian football will be added to Proximus’ All Sports offer.

Proximus said that its customers will continue to be able to enjoy a comprehensive sport offer from the start of the next season through the All Sports offer, the price of which will remain unchanged.

Proximus customers will be able to continue to follow the Jupiler Pro League and the D1B, and also the Women’s Super League, the Supercup and the Proximus eProleague.

Jim Casteele

The UEFA Champions League will still be broadcast in its entirety exclusively on Proximus Sports.

The operator will carry the three existing Eleven Sports channels that broadcast European football championships including Spain’s La Liga, Italy’s Serie A, the English FA Cup and the Bundesliga. Other sports carried by Eleven include the US NBA, NFL and UFC.

“This agreement is in line with the strategic partnership that Eleven has set up with Proximus, since the launch of the Eleven channels in 2015. Since then, Eleven’s offer has only grown, with Belgian football as its latest acquisition. We are therefore very proud to be able to share these new channels but also to have a partnership around e-sport,” said Guillaume Collard, managing director of Eleven Sports Belgium and Luxembourg and head of acquisitions at Eleven Sports Group.

“With Pickx, we want to bring the most relevant content to our customers in a simple and attractive way. We are therefore delighted with this agreement, which enables us to offer our football customers the possibility, via the Proximus All Sports offer, to watch the best of Belgian football and the biggest European championships. We are also delighted to continue to develop e-sport in Belgium with the Proximus eProleague, that will be broadcasted on Eleven Sports,” said Jim Casteele, chief consumer market officer at Proximus.