Insight TV expands Russian footprint with Tricolor deal

UHD broadcaster Insight TV has signed a distribution deal with DTH operator Tricolor that will significantly expand its footprint in Russia and CIS markets.

The deal will see Insight TV’s UHD and HD channels fully localised and available to all TV platforms in the region, with Tricolor being Russia’s largest DTH platform. Insight’s feed is now available on the main Tricolor DTH platform along with the Tricolor Kino and TV OTT app.

Adina Gorita, distribution manager at Insight TV, said: “Being the pioneer of UHD broadcasting in Russia, Tricolor was the first platform to launch Insight TV UHD in October 2015,. Now, we are particularly excited to have the opportunity to expand our relationship with them to include our HD feed as well, which is available to over 15 million subscribers.”

This is the latest distribution deal for Insight TV in what is proving to be a particularly busy year.

In late June, Insight signed a 12-month content licensing deal with Chinese streaming giant iQiyi. The deal sees 125 episodes of Insight’s library of original content available to the streamer’s 560 million monthly active users.

The broadcaster has also recently agreed deals in Romania,  Turkey, Poland and Switzerland.