Virgin Media adds Sky Cinema channels to Go app

Liberty Global-owned Virgin Media has added Sky’s Sky Cinema channels, as well as movies on demand, to its Virgin TV Go app for the first time.

Previously, Virgin Media TV customers have had to use the dedicated Sky Cinema app to watch movies on their chosen device. The company said that the new feature will provide a more streamlined experience.

Customers will still be able to access the same range of movies as previously, including Sky Cinema’s daily premieres, as well as movies on-demand including Frozen 2, Downton Abbey and Gemini Man.

Addition to the Virgin TV Go app mean they will also be able to download movies so that they can watch them on the go.

The Virgin TV Go app is available to all Virgin Media TV customers and users can install it on multiple devices. Two devices can be used to watch content at the same time, meaning that households can use the app for multiroom viewing.

The addition of Sky Cinema follows that of a number of other services including BBC Sounds, My5, All 4 and Pluto TV, a new fitness channel, Get Moving and a range of about 50 TV channels added during the early stages of the coronavirus lockdown.

David Bouchier, Chief Digital Entertainment Officer at Virgin Media, said: “With Sky Cinema now available through our TV Go app, our customers will now enjoy a more streamlined experience when watching their favourite movies on their devices. This new feature is one of many recent additions over the past few months to enhance the viewing experience for our TV customers.”