Proximus launches Apple TV 4K offer

Belgian telco Proximus has started offering its TV customers discounted Apple TV 4K units.

Starting today, new and existing Proximus customers will be offered the UHD Apple set top box for €69 in combination with the‘Epic combo full’ pack.

The pack offers access access to more than 80 channels and a variety of on demand content through the Proximus Pckx app. The Apple TV 4K automatically installs the app for Proximus customers with no login necessary. The pack has an initial cost of €49 per month for three months, rising to €79 per month after that.

In addition, customers will have access to Apple’s own streaming service Apple TV+ for free for a year, provided they have not already redeemed Apple’s offer.

Jim Casteele, chief consumer market officer at Proximus, said: “I am particularly proud that we can now offer Apple TV 4K as an alternative for our classic set-top box. By adding Apple TV 4K to our portfolio, we extend the range of possibilities to offer all our customers the TV experience of their preference. At the same time, we take another step forward in the continuous enrichment of our content offer, ensuring that our customers have access to the best content on all their screens.”