NENT Group launches Viaplay sports package in Iceland

Nordic Entertainment Group (NENT Group) has launched its Viaplay sports package in Iceland. 

Coinciding with the relaunch of the Bundesliga and NASCAR seasons, people in Iceland will now be able to stream those competitions along with a number of others (such as the Danish Superliga which will resume on May 28).

The Viaplay sports package in Iceland will be priced at ISK 1599 (EUR 10) per month and comes after NENT Group launched the Viaplay series and movies package in Iceland on April 1, priced at ISK 599 (EUR 4) per month. The operator notes that more than 5% of Icelandic households have already signed up.

The first marquee sporting event offered on Viaplay in Iceland will be the Revierderby between Borussia Dortmund and FC Schalke 04 on May 16, while the weekend’s remaining Bundesliga ties will be available with English commentary.

In addition to Bundesliga football, NASCAR and Danish Superliga, NENT Group holds the exclusive Icelandic rights to Formula 1, Bundesliga handball, WTA tennis, Major League Baseball, Dutch Eredivisie, Swedish Allsvenskan, Division 1 Féminine, French Cup football, the CONCACAF Nations League and the 2021 Copa América.

Kim Mikkelsen, NENT Group Head of Sport, said: “Viaplay has been a huge hit in Iceland since launching on 1 April. Now we’re ready to kick off our fantastic sports package with the 156th Revierderby – the first for teenage Norwegian goal machine Erling Braut Håland – followed by a packed weekend of Bundesliga action and high-speed NASCAR thrills from the track they call ‘Too Tough to Tame’. Just like fans everywhere, we’re delighted to get back to live sports and our world-class coverage on Viaplay.”