Pluto TV expands German-speaking market offering

ViacomCBS AVOD service Pluto TV has expanded its offering in Germany, Austria, and Switzerland by launching 24 new channels.

Having launched this year with a line-up of 45 live channels, Pluto TV now deliver 75 channels in these three markets.

The outfit is launching a marketing campaign across television and digital outlets in Germany, Switzerland and Austria to increase brand awareness and adoption of Pluto TV in the region. The campaign was developed with Berlin-based advertising agency DOJO.

The new slate of channels includes offerings from categories including kids, curiosity, reality TV, sports and entertainment.

Pluto TV has added a group of pop-up channels featuring ViacomCBS brands like SpongeBob Squarepants, iCarly, Blue’s Clues, Victorious, Bubble Guppies, Sam & Cat, and more. Additionally, Pluto TV’s MTV channels Dating and The Hills, as well as Totally Turtles, are now available in English language for German viewers.

Pluto TV will also introduce new original, thematically curated channels – Pluto TV Crime, Pluto TV Lives and Pluto TV Yoga, among others.

“At Pluto TV we want to offer everybody at home a channel they love, and we are thrilled to add more than 24 new channels in the German-speaking markets in one month. Within the last four months alone, we have been able to increase our channel offering by a third of the entire portfolio. This a major step in pushing Pluto TV to the next level,” said Olivier Jollet, Managing Director Europe at Pluto TV.