Mirada launches cloud-based UI Iris in Swift Mode

TV technology outfit Mirada has launched Iris in Swift Mode, an new turnkey cloud-based multiscreen UI offering centred on its Iris UI.

Mirada said that the launch will enable a wider range of operators to deploy advanced TV services. Iris in Swift Mode provides.

It said that Iris in Swift Mode would provide operators with a multiscreen platform to deliver live and on-demand content on smartphones, tablets, laptops, Android TV set-top boxes, smart TVs, Google Chromecast and other devices including Amazon Fire TV Stick and Xbox.

Operators can choose between an essential or a premium package of devices across which they can launch new TV and VOD services. Features include content discovery, promotion and advertising, past TV functionalities including RetroEPG and cloud DVR, in addition to consumption, operational and navigational insights provided by Mirada’s data intelligence platform, LogIQ.

Swift Mode customers will also be able to benefit from Mirada’s UX Evolver to change on-the-fly how their offering will be presented and promoted to subscribers, together with audience segmentation, which uses unassisted machine learning for inferential clustering, enabling micro-targeting for UX personalisation and A/B testing, according to Mirada.

Iris in Swift Mode is deployed on Amazon Web Services, which Mirada says will enable operators to benefit from a a pay as you grow model. The package includes AWS for cloud-hosting, as well as security and geoblocking components from providers that have been selected from Mirada’s partner ecosystem. Mirada will also collaborate with a selection of providers for set-top boxes, CDN solutions, origin servers and more.

Antonio Rodríguez, said: “From our experience as a solution’s provider for many operators with very different circumstances, we are conscious that there are various hurdles that some players must overcome in order to launch a successful TV service. We are delighted to be able to offer our acclaimed Iris technology in Swift Mode to help facilitate these players with an advanced and evolving video platform while eliminating the complexity they may face”.