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ViacomCBS extends Nickelodeon reach with Meo and Vodafone deals
ViacomCBS Networks International has struck new distribution agreements with Meo and Vodafone in Portugal to extend the reach of Nickelodeon and other ViacomCBS brands, as well as SVOD services, to more viewers across their respective platforms.
The agreements will bring Nickelodeon content to the platforms for the first time, enabling subscribers to view shows including SpongeBob SquarePants and Henry Danger.
The newly added Nickelodeon linear channel, which will now be available on all platforms around Portugal, joins the Meo and Vodafone portfolios alongside ViacomCBS channels MTV and VH1, which were already available to customers as part of previous deals.
In addition to the extended linear distribution, these agreements include the launch of new SVOD premium services, which will be available in the upcoming months.
“Our agreements with MEO and Vodafone demonstrate ViacomCBS’ strength as a content partner in Portugal. With these new offerings, we are proud to distribute Nickelodeon through all operators in the market and continue these important long-term partnerships,” commented Raffaele Annecchino, President ViacomCBS Europe, Middle East, Africa, and Asia. “
Now more than ever, kids and families are seeking variety and entertainment, and it’s a privilege to support them by delivering the fun and positivity of Nickelodeon in this challenging moment.”