Nordic Entertainment’s Viaplay to launch in Iceland

Nordic free and pay TV outfit Nordic Entertainment (NENT) is to launch its Viaplay streaming service in Iceland on April 1.

Viaplay viewers in Iceland will be able to watch Viaplay Originals, films and series, and kids’ content, with live sports to be added in due course. The launch in Iceland means that Viaplay will be available in all five Nordic countries.

The Viaplay series and movies package will be priced at ISK599 (€4) per month in Iceland. As in NENT’s other markets, Viaplay will be available through direct subscriptions and third-party partnerships.

Viaplay’s content offering is divided into four categories: Viaplay Originals, films and series, kids’ content, and live sports. Highlights of the content available in Iceland at launch include Viaplay originals Love Me, Those Who Kill and Wisting, films and series including Borg vs. McEnroe, The Purity of Vengeanch and Badehotellet, and kids content including Fixi in Playland and Mia’s Magic Playground.

Anders Jensen

NENT has secured the exclusive Icelandic media rights to Formula 1, Bundesliga football and handball, WTA tennis, Major League Baseball, NASCAR, Dutch Eredivisie, Danish Superliga, Swedish Allsvenskan, Division 1 Féminine, French Cup football, the CONCACAF Nations League and the 2021 Copa América among other content.

As most these events are postponed due to the Coronavirus outbreak, NENT will launch its Viaplay sports package in Iceland when they become available.

All Viaplay Originals and kids’ content will have Icelandic subtitles or be dubbed, and selected sports content will have Icelandic commentary.

Anders Jensen, NENT Group President and CEO: “Viaplay is a Nordic streaming success story and completing our regional footprint with Iceland is a very natural next step. From 1 April, we will offer viewers in Iceland more high-quality Nordic originals than anybody else, along with award winning films and series and premium kids’ content, with world-class live sports to come. Viaplay already has 1.6 million subscribers across the Nordic region and is built to scale quickly. We look forward to bringing our unique storytelling to audiences in Iceland.”