Grass Valley gets Carter

Content and media tech vendor Grass Valley has hired John Carter as a director of business development live and sports EMEA.

The exec rejoins the firm, having previously spent over 17 years in product management and over 30 years in the industry as a whole. In this new position, he will be focused on will be focused on live production applications and workflows for the sports media.

Carter reports to Tim Banks, EMEA VP of sales, who said: “We are delighted to welcome John back to the Grass Valley team. He brings extensive expertise and strategic thinking that will further strengthen our lead position in this key growth market for Grass Valley.

“John is highly regarded and respected by customers, partners and colleagues alike and he will act as a voice of authority evangelising the benefits of our live solutions for UHD, HDR and IP workflows. Grass Valley is deeply committed to putting our customers at the heart of everything we do, and as their needs for live and sports change we will collaborate closely to develop innovative approaches designed to ensure they and we remain at the forefront of the industry.”

In between his stints with Grass Valley, Carter served as vice product management at EVS.