DAZN Media offers ‘biggest-ever football package’ to sponsors

Sports streamer DAZN is looking to take on traditional sports sponsors with the launch of its Global Football Package.

Offered through DAZN’s ad division – DAZN Media – the offer is the company’s “biggest-ever football package” and offers one brand partner access to more than 400 million football fans in over 40 markets.

The package includes sponsorship of live football coverage on DAZN which covers more than 95 leagues and competitions, including the Premier League, UEFA Champions League, FA Cup, La Liga, Serie A, Ligue 1, Copa del Rey, CONMEBOL Libertadores, CONMEBOL Sudamericana, MLS and J.League, among other competitions.

The package also includes headline sponsorship across football platform Goal, sponsorship of VOD football content across DAZN and Goal’s YouTube channels and the syndicating DAZN Player video network.

This is the first time that DAZN Media has aggregated DAZN’s digital football media assets across OTT, social and VOD.

Stefano D’Anna, EVP media, DAZN Group said: “We feel this is a step change in how brands can align with premium football and target fans. It’s a package that will rival any mainstream football sponsorship.

“Football content consumption is fragmenting and reaching modern digital audiences is getting harder and harder. By aggregating our assets, we can offer a brand the best global football with localised relevance. All underpinned by digital targeting, delivery and reporting that ensures accountability and limits wastage.”