EE to offer six months free BritBox to users

BT-owned mobile operator EE has announced a new distribution agreement with the ITV/BBC joint venture BritBox.

From March 13, all new and existing EE pay monthly customers will be given a complimentary six month subscription to the normally £5.99 per month streamer. Users will also benefit from inclusive data when streaming video from BritBox.

The deal builds upon EE’s existing relationship with BritBox, where the operator had been announced as the streamer’s exclusive mobile partner.

Marc Allera, BT consumer division CEO, said: “The UK is the birthplace of some of the most iconic TV shows in the world – from Top Gear to Downton Abbey. By partnering with BritBox, we’re giving our customers access to the best British dramas, comedies and films, so they can stream them wherever they are, at home or on the move, thanks to our superfast 4G and 5G mobile network.”

BritBox managing director Will Harrison said: “It’s a match made in heaven – the biggest collection of British box sets together with the biggest network. Now it is easier than ever to sign up to BritBox, whether you watch on the go, or on the big screen in the comfort of your living room. With the first six months included, there’s no excuse not to binge on the biggest collection of British boxsets with a huge range of award-winning shows and new series added every week.”

This is the latest addition to EE’s growing offer of free subscriptions to its users. These include six months of MTV Play, three months of BT Sport and six months of Apple Music. The operator also offers Amazon Prime Video as one of its Swappable Benefits.

Video has increasingly become a focal point for EE as it looks to offer a more compelling converged triple play offering.

In June 2019 the operator replaced its aging bespoke IPTV product with an Apple TV 4K, offered to users at an additional £15 per month.