Insight TV announces tech deal with Amagi

UHD broadcaster Insight TV has announced a partnership with cloud-based tech vendor Amagi. 

Amagi manages 250 channels in more than 40 countries. Its clients include Turner Broadcasting, Discovery and PBS America.

The partnership sees Insight’s three newly launched OTT channels – Insight TV Lifestyle, InWonder and InTrouble – transition to the Amagi cloud platform. The channels are delivered to the STIRR platform in the US, with InTrouble being delivered to the UK, and Insight TV Lifestyle to Spain on Samsung TV Plus platform. Insight TV Lifestyle is also delivered to the Oona TV platform in Indonesia.

Rian Bester, CEO of Insight TV said: “Choosing Amagi as our back-end cloud technology provider has brought about a remarkable ease to our operations, reducing overall costs and effort. Their solutions are already pre-integrated with STIRR, Samsung TV Plus and other leading platforms. This has made the transition to Amagi quick and hassle-free.”

Srini, co-founder of Amagi said: “Amagi is widely accepted by leading OTT platforms/devices across the world – both subscription-based and free ad-supported models. It makes Amagi a very attractive and obvious choice for content owners and digital networks to distribute their content to multiple platforms, across regions. We are excited to be the technology partner of Insight TV, and enable them to reach streaming audiences in their growth markets.”