Gracenote expands OTT guide offer to Europe

Nielsen-owned Gracenote has announced that it will expand its OTT guide offering into Europe. 

This expansion means that the company now covers 13 markets in North America, Europe, Latin America and Asia Pacific. It claims to be the world’s largest OTT guide provider.

The company provides data to help OTT services develop programme guides and deliver better search and navigation capabilities. The company also said that its data is being used by TV makers to help consumers deal with streaming services along with aiding in the management of ID systems and proprietary feeds.

In particular, the company said that the services offered by Gracenote include: unique Gracenote IDs; deep descriptive metadata; custom content imagergy to populate OTT guide interfaces and carousels; and streaming service feeds.

Simon Adams, chief product officer at Gracenote said: “While much of the focus in the ‘Streaming Wars’ conversation has been on the largest catalogs and original content, the winners will also understand how to successfully integrate with a diverse set of video platforms.

“As this new generation of Video providers emerges, Gracenote is playing to its long-standing role providing the critical metadata, unique IDs and rich imagery that power killer user experiences and drive tune-in and engagement.”