Asia biggest growth market for Netflix since 2017

Netflix’s Asia business has been its biggest area of growth after the past three years. 

Ahead of its Q4 results, the company has filed its 8-K that revealed details on Netflix’s regional businesses. The company will also disclose revenue and membership by region for the first time in this set of results.

Though the Asia-Pacific region is its smallest, Netflix saw revenue increase by 152% between Q3 2017 to Q3 2019. Membership grew by 148%.

EMEA also saw a smaller percentage of growth, but it is a larger market for Netflix. Membership over the three-year period increased by 132% while revenue increased by 105%. 

Netflix’s other non-US regional market – Latin America – saw revenues increase by 71% and membership grow by 61% for the period. Netflix says that it is in 33% of broadband homes in the region. 

With reports claiming that it could lose 4 million US subscribers in the coming year, Netflix has recently continued to extend its investment in foreign markets. 

CEO Reed Hastings recently said that the company plans to spend INR30 billion (€380 million) on producing and licencing content for Indian market in 2020 while it also has signed a three-year production and distribution agreement with leading South Korean producer/broadcaster CJ ENM.