BritBox taps LoginRadius for customer identity

ITV and BBC SVOD joint venture BritBox is tapping LoginRadius, which provides a cloud-based customer identity platform, to provide technology for its forthcoming streaming service in the UK.

Rakesh Soni

BritBox has selected LoginRadius as the sole provider of its managed identity platform. LoginRadius will be working alongside vendors including Akamai for content distribution, Irdeto for content security and Deltatre as platform provider, and ITV’s internal technology team.

“We’re excited that BritBox chose LoginRadius to help them achieve their performance and availability needs on such an important project. With our proven identity platform for streaming services, we are looking forward to partnering with other streaming platforms to help them deliver high performance and secure customer experiences,” said Rakesh Soni, CEO and co-founder of LoginRadius.

“We have selected and built an outstanding new agency team of streaming, entertainment, and data specialists at the top of their fields to complement the expertise of our team here at BritBox. We look forward to working hand in hand with them to a successful launch,” said Reemah Sakaan, ITV’s group director for streaming.