Irdeto launches Trusted Home

Irdeto has used IBC to launch Trusted Home, its new product for the smart home market.

According to the security specialist, Trusted Home enables service providers to secure the entire smart home beyond the router, addressing problems such as the fact many smart home devices do not necessarily receive regular software updates, do not have antivirus software, and rapidly reach end-of-life.

Developed in collaboration with Minim, a provider of AI-driven Wi-Fi management and IoT security platforms for service providers, Trusted Home is designed to provide this visibility and intelligence across the network.

Trusted Home offers an Android and iOS app with AI-driven self-setup, self-care and security guidance.

Service providers can white-label this app or integrate into their existing consumer-facing apps. The solution also offers Wi-Fi management capabilities and comes with the Irdeto Care Portal, which gives customer support staff visibility to effectively troubleshoot top call issues, according to Irdeto.

The solution’s software agent is designed to take up minimal space on the home gateway and can be distributed to subscribers with a remote firmware update. It hardens the system and router OS, protecting the router itself from attacks and compromises, the company says.

“Consumers care deeply about privacy and security but can be overwhelmed by the complexity of it all, meanwhile CSPs require the tools to address connectivity and security problems more efficiently while offering value added services to consumers. Trusted Home addresses this dual challenge, allowing CSPs to provide seamless smart home security to customers along with easy automated assistance to solve connectivity problems. At the same time, it allows CSPs to create business efficiencies and generate additional revenue in the process,” said Andrew Bunten, SVP of Content Protection at Irdeto.

“The solution is architected to present both the service provider and subscriber with a helpful, single pane of glass, backed by a sophisticated AI-driven platform,” said Alec Rooney, Founder and CTO of Minim.

“The platform applies proprietary fingerprinting technology without compromising consumer privacy with practices such as Deep Packet Inspection. Through this automated recognition and anomaly detection, the solution highlights known vulnerabilities, suggests actions against threats, and even addresses connectivity issues. We are excited to be a technology partner to Irdeto to help CSPs better manage and secure smart homes around the world.”

Irdeto is exhibiting at IBC on stand 1.D51.