ITV taps Imagine for advertising upgrade

Imagine Communications’ Landmark II advertising sales solution has been chosen by UK commercial broadcaster ITV as an upgrade to better manage linear airtime sales across its advertising ecosystem.

The implementation leverages existing API-based touch points that have been developed by Imagine for key ITV systems, enabling the integration of Landmark II into the ITV advertising technology platform and wider linear ecosystem, according to Imagine.

According to the company, Landmark II enables media companies to create and deliver ad sales campaigns across platforms at a range of price strategies using multiple sales methodologies.

Jill Kerslake, ITV director of sales operations, said: “Imagine has demonstrated a keen understanding of our needs and how its technology can help us take advantage of new opportunities. Key for us in this upgrade process was that it was a smooth transition to Landmark II with minimal interruption to our work, and the new, more flexible system is already proving valuable.”

Rob Malcolm, senior vice president of global sales, ad tech, for Imagine Communications, said: “ITV’s forward-thinking technical strategies have contributed to its leading position amidst change and growth in the UK television market,” said “We look forward to working with ITV to help them maximize the operational and business advantages of Landmark II as we continue to fine-tune our highly automated and tightly integrated sales solutions to more efficiently address evolving advertising models.”

Imagine is exhibiting at IBC on stand 1.D61.