Vodafone calls on Kaltura tech for expanded European cloud TV launch

Kaltura’s Cloud TV tech will support the launch of Vodafone TV in Greece, Romania and Portugal, the company has announced. 

This adds to the company’s existing relationship on the service in Spain and Italy.

Video tech provider Kaltura says that this is a multi-country telco-grade TV service relying on a single cloud-based platform, enabling the launch of Vodafone TV in the countries. The company claims that service upgrades, new features and other innovations now mean that Vodafone TV can be deployed in a country in as little as seven months. 

Vodafone TV now operates in a variety of European countries, including Ireland, Spain, and Germany. 

Wolfgang Zeller, head of video centre of excellence at Vodafone, said: “Vodafone TV is proving that by combining the reliability, security and scalability of pay-TV together with the agility, economics and functionality of OTT, telcos can launch competitive Cloud TV services at scale. We wanted to be first out of the blocks with a new genre of cloud-based TV service that could be easily and cost-effectively replicated and launched in new Vodafone markets.

“With Kaltura we were able to launch a next generation Cloud TV solution that was fast to market, more cost effective and most importantly increased our subscribers’ NPS. We are continuously impressed by how Kaltura’s technology, expertise and Cloud TV track record accelerate our joint vision for the future of TV.”

Ron Yekutiel, Kaltura co-founder, chairman and CEO added: “Our shared vision with Vodafone for aggregating all the linear, VOD and OTT content consumers want into a unified and personalized TV experience across all screens is coming to life.”

In its Q2 earnings at the end of July, Vodafone announced a loss of TV customers in both of its principal European pay TV markets, Germany and Spain. In Spain, Vodafone lost 24,000 TV customers, while in Germany it Vodafone lost 38,000 TV customers.