SFR to be first French operator to integrate Amazon Prime Video

The Marvelous Mrs. Maisel

Altice Europe has signed up to a partnership deal with Amazon Prime Video to make the Amazon service available to its SFR customers in France. The agreement means that SFR will be the first Altice operator in Europe and the first operator in France to include the Prime Video app within its TV box.

Amazon Prime Video will be available via the LaBox SFR Fibre, SFR Box Plus and the new SFR Box 8 set-top boxes.

The launch means that SFR customers who subscriber will be able to watch Amazon Originals The Marvelous Mrs. Maisel, Good Omens, Tom Clancy’s Jack Ryan, The Grand Tour, The Boys, The Man in the High Castle, American Godsand forthcomingCarnival Row.

SFR customers will also have access to local Originals like Jérôme Commandeur: Tout en douceur and Raphael Varane: Destin de Champion, and popular French and Hollywood movies.

The addition of Amazon Prime Video immediately follows the launch of Amazon Alexa on the new SFR Box 8 and the service will be fully integrated, according to Altice.

Following the launch on its set-top boxes, Altice plans to enable SFR customers to access the Prime Video application through SFR’s own applications and the service will be made accessible to SFR mobile customers soon.

Launches on Altice’s networks in Portugal, Israel and the Dominican Republic will follow soon, according to the company, although no exact data has been set.

Alain Weill, Altice Europe CEO, Altice France chairman and CEO said: “We’re excited to collaborate with Amazon to deliver its highly-popular content, including Amazon Originals and Exclusives, directly to our consumers. We know our customers want to see their favourite shows and programming on their big screen at home, and our collaboration with streaming services like Amazon continues to make that happen. This collaboration with Amazon reinforces our track record of teaming with the best to give our customers unbeatable content. SFR customers will soon be able to seamlessly search for and watch incredible Amazon Prime Video programming directly from their box in the highest possible quality.“

Jay Marine, VP, Amazon Prime Video Europe, said: “Our collaboration with SFR is fantastic news for our customers in France who will now be able to watch Prime Video on their SFR set-top box with the same remote they use everyday, including thousands of movies, TV series, and award-winning Amazon Originals such as the new cult hit The Boys, Tom Clancy’s Jack Ryan, The Marvelous Mrs Maisel, Good Omens.”

Separately, French service provider Free has stopped broadcasting Altice France channels BFM TV, RMC Découverte and RMC Story via its IPTV service as a result of Free’s decision not to pay Altice for the channels.

Free viewers will be able to tune into the channels via the digital-terrestrial tuner in hybrid boxes. Free boss Xavier Niel said that the channels would also continue to be available via a pay TV option through a contract with Altice.