Nordic Entertainment secures exclusive women’s football rights

Nordic Entertainment Group (NENT) has acquired the exclusive Nordic rights to top-division women’s football from England, Germany and France. Over 100 women’s football matches will be shown live on NENT Group’s Viaplay streaming service every year until 2022, with selected games broadcast on NENT Group’s free TV channels. NENT has also secured the Nordic rights to two upcoming UEFA Women’s EURO 2021 qualifiers featuring Sweden and Norway.

The group has secured rights to the Barclays FA Women’s Super League, Frauen-Bundesliga and Division 1 Féminine.

Anders Jensen

At least 50 FA Women’s Super League and up to 60 Frauen-Bundesliga matches will be shown by NENT Group every season until 2022, and 22 matches from Division 1 Féminine every season until 2021. In addition, NENT Group will broadcast the French cup final and super cup final for the next two seasons as well as up to four of Olympique Lyonnais’ home games in the 2019/20 UEFA Women’s Champions League.

Next month’s opening weekend of the 2019-20 FA Women’s Super League season will include Manchester City vs. Manchester Utd on September 7, followed by Chelsea vs. Tottenham Hotspur and Arsenal vs. West Ham.

NENT Group will also provide live coverage of Sweden’s UEFA Women’s EURO 2021 qualifier against Latvia on 3 September and Norway’s qualifier against Belarus on 4 October.

Anders Jensen, NENT Group President and CEO said: “NENT Group’s acquisition of these rights is leadership in every sense of the word. For the first time ever, viewers will be able to stream Europe’s three best women’s football leagues on one platform as part of Viaplay’s unrivalled live sports offering. This is an important step in the quest to increase the commercial value of women’s football, attract new fans and inspire every young player to follow their dreams.”

Kim Mikkelsen, NENT Group head of sport said: “Women’s football is entering a new era after this summer’s FIFA Women’s World Cup attracted a worldwide audience of over 1 billion viewers. Nobody covers football like NENT Group – as the Nordic home of football, we deliver world-class coverage of the planet’s top leagues every week. Our viewers can now look forward to more than 100 new live games every season from this range of thrilling competitions, which feature the very best players and include a number of homegrown superstars from across the Nordic region.”