NENT Group scores Rugby World Cup rights

Nordic Entertainment Group (NENT Group) has secured the exclusive Nordic media rights to the Rugby World Cup 2019.

The deal will see the broadcaster air every match from the tournament across the Nordic region on its Viaplay Service.

The tournament takes place in Japan from September 20-November 2.

Kim Mikkelsen, NENT Group head of sport: “Rugby union continues to grow around the world – Japan is set to host Asia’s first-ever Rugby World Cup and in the Nordic region the game is captivating more and more fans. Our coverage of the previous Rugby World Cup and the Six Nations has found an enthusiastic audience on Viaplay, and now NENT Group is showing all 48 games from Rugby World Cup 2019 live. Yet again we’re proving that, when it comes to the world’s best live sports, Viaplay is the only place to stream.”

World Rugby chairman Sir Bill Beaumont added: “Rugby in the Nordic region has seen a marked uplift in fan and participation numbers in recent years. As the region’s leading streaming company, NENT Group will enable more people than ever before to engage with the tournament, reinforcing our belief that Rugby World Cup 2019 will be the most-viewed and most-engaged rugby event of all time.”