Ooyala sells Flex Media Platform to Dalet

Ooyala has agreed to sell off its SaaS offering – Flex Media Platform – to broadcast solutions and services provider Dalet.

The deal will include the Ooyala Flex Media Platform, as well as Ooyala personnel across sales, marketing, engineering, professional services, and support. 

The news comes several months after the Ooyala sold off its online video platform (OVP) business to Brightcove for US$15 million, and in effect sells off the remaining parts of the company.

Jonathan Huberman, CEO of Ooyala said: “I am incredibly proud of what Ooyala has accomplished. Our talented research and engineering team has built a renowned technology platform that powers core media workflows for some of the world’s most iconic brands.

“Dalet’s strong market position and deep expertise in designing and deploying media workflows is an outstanding fit for Ooyala customers and technical teams. I am confident under their guidance, they will continue to innovate and grow.”

Dalet says that the acquisition will expand its solutions offering to more verticals and tiers beyond its traditional customer base in News and Production workflows, and accelerate its strategic move to increase recurring revenue models, with a subscription/SaaS-based services offering.

David Lasry, CEO of Dalet said: “By acquiring Ooyala, Dalet significantly widens the markets it can address in terms of verticals and their respective tiers of complexity. A perfect complement to our existing Dalet Galaxy five offering in our traditional markets, the Ooyala Flex Media Platform also opens opportunities for new customers such as corporate brands, telcos, leagues and sports teams, who are looking to simply manage their media assets. The modern metadata management and orchestration capabilities of the Ooyala Flex Media Platform bring what these organizations need to lower TCO, improve agility and reduce time to market.

“Furthermore, Dalet’s proven products and services will enable Ooyala customers to augment and expand their Ooyala Flex Media Platform. We have a technology path forward supported by expanded, world-class professional services and customer success teams that can provide the know-how and expert guidance on scaling media operations to optimize the value of their Ooyala investment.”