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La Liga issues UK&I ITT
Spanish football league La Liga has issued an invitation to tender (ITT) for UK and Ireland.
The league, which currently broadcasts on Sky Sports, is offering rights to all matches of the Spanish Football League Championship, First Division and all play-offs.
There are six package bundles on offer, ranging from all matches and support programmes exclusively on Pay TV and Free-to-air and all distribution formats, to 38 matches and weekly highlights per season exclusive to free-to-air.
La Liga started the bid submission process on July 10, with the deadline for entries at 14:00 on July 25. Contracts will be provisionally awarded on August 1.
The league said: “The prestige of LaLiga has surmounted national boundaries. There is an increasing interest of fans in the Spanish Football League outside Spain. In particular, in the United Kingdom and the Republic of Ireland, LaLiga awakens great passion among soccer fans, who follow this Competition regularly.”