Seraphic and CVTE partner for customisable Freeview Play 4K TV solution

LCD TV main board solution provider CVTE has announced the launch of Freeview Play 2018 compliant 4K TVs, in conjunction with Seraphic Information Technology.

Seraphic is a digital TV browser solution provider which owns market-proven HbbTV 2 technology-based solutions including Freeview Play, HbbTV and OpApp.

Launched in 2015, Freeview Play is made to provide UK DTT viewers with access to live, catch up and on-demand programming. In 2018, sales of Freeview Play devices exceeded five million in the UK, announced by Freeview and Digital UK.

The partnership sees the companies provide customized UI for different TV brands and help them deliver competitive Freeview Play products at an affordable price.

In line with Freeview Play’s technical requirements supported by CVTE’s advanced architecture, different TV brands can remain compliant with Freeview Play specification with customised TV user interfaces.

Ziyuan Zhong, product manager at CVTE, said, “We’re glad to continue cooperation with Seraphic, whose leading technology and strong client support impressed us a lot. With close collaboration with all parties, we are excited to help smart TV manufacturers expand the UK market quickly and in a highly cost-effective manner, which also offers end users more opportunities while they choose Freeview Play TVs on the market.

“As we see Freeview Play TVs are becoming a sales juggernaut in the UK, it’s also highly important for local retailers to provide Freeview Play devices to reach the most consumers.”

Xinwen Xue, VP product management at Seraphic, added: “Seraphic is honored to work together with CVTE and help TV manufacturers wave with the fastest growing trend in the UK. We have been following Freeview Play specifications and working closely with the Freeview Play standard-setter for a long time.

“We’re confident in the bright future of Hybrid TV and dedicated to bringing more value to the smart TV industry.”