Viacom adds Pluto TV to Comcast Xfinity X1 set-tops

Viacom has continued the rapid expansion of its Pluto TV OTT platform with the launch of availability on Comcast’s Xfinity X1 set top boxes.

Pluto TV was already available to Comcast’s internet-only customers subscribed to the Xfinity Flex service.

This launch will see Pluto TV accessible to millions more customers.

“The launch of Pluto TV on Xfinity X1 is a pivotal moment for Pluto TV, expanding our reach to a whole new audience in search of free streaming entertainment,” said Tom Ryan, CEO and co-founder of Pluto TV. “Pluto TV is the perfect complement to the X1 platform, delivering a rich lineup of original live channels and on-demand movies and TV shows to Comcast’s customers right where they enjoy the rest of their entertainment experience.”

Xfinity X1 and Xfinity Flex customers can easily launch the Pluto TV app by saying “Pluto TV” into their voice remote, or by finding it within each platform’s apps section.

The news comes close to other expansion announcements for Pluto, such as the launch of the service on Cox Contour and Contour Stream Player.

Viacom is also looking to expand Pluto TV more aggressively internationally, including adding Pluto TV content to UK on-demand platform My5.