Mediapro acquires VR specialist Visyon

Spanish producer and broadcaster Mediapro has acquired local Catalan VR specialist Visyon.

Visyon was founded in 2012 and has been working on immersive technology solutions including virtual, augmented and mixed reality. The company currently employs 70 full-time staff, mostly at the main Barcelona headquarters, and has offices in Madrid, London, Dubai, as well as a presence in Milan, Eindhoven, San Francisco and New York.

The company has worked on 400 projects since its creation across sports, entertainment, business solutions, retail, education and healthcare.

Mediapro and Visyon have been working together since 2014, developing content for major sports and entertainment clients, such as the production of the world’s first live VR telecast of a football competition, for the Arabian Gulf League.

The two companies are now working together on the development of new business models for the broadcasting of immersive sports and entertainment and the evolution of the eSports industry and exploring multiple formats and use cases tapping the potential of 5G connectivity, according to Mediapro.

Also in the TV world, pubcaster RTVE tapped the Barcelona-based outfit for the 360° and VR live broadcasting of the 2019 Goya Awards ceremony, and has filmed and post-produced several classical theatre plays for RTVE’s VR app, such as The Misanthropeby Molière, The Kitchenby Arnold Wesker and Cyrano de Bergeracby Rostand, within the framework of the International Classical Theatre Festival of Almagro.

Other Visyon clients include Nike, The World Bank, Samsung, SEAT, Iberdrola, Google, Red Bull and Damm.