You.i TV to ‘expand global footprint’ with investment from Sky

Sky has announced a deal to invest an undisclosed sum in cross-platform tools developer You.i.TV.

This investment is a part of the You.i Series C funding that was announced in November 2018. The deal will see David Beazley, director of software engineering at Now TV join the You.i TV board alongside representatives from AT+T, Causeway Media Partners, and Kayne Anderson Capital Advisors.

“The backing of Sky, alongside our existing strategic investors, highlights the fact that You.i TV is at the forefront of the trend solving the world of device fragmentation as consumers demand content everywhere” said You.i TV CEO and Co-Founder Jason Flick.

“With the support of this unparalleled group of strategic investors we look forward to fueling the expansion of You.i TV’s global footprint, developer community, and reimagining the ad experience”.

You.i TV is a privately held company whose You.i Engine One software platform enables TV and media companies worldwide to engage users. You.i Engine allows customers to build personalised experiences quickly on all platforms from a single code base. Its users include A+E Networks, AT+T, Fox, NBA and Twitch.

Beazley added: “Sky and You.i TV share a vision to connect customers to great content, via easy, frictionless user experiences. Through this investment, both Sky and You.i TV will be able to share learnings and gain insights into how world-class viewing experiences can be easily replicated across multiple devices.”