M7 takes smart TV app to Vestel TVs

International pay TV operator M7 Group has struck a deal with TV manufacturer Vestel to integrate M7’s hybrid smart TV app into the latest generation of Vestel’s smart TVs.

M7 operates pay TV services in the Netherlands, Belgium, the Czech Republic, Slovakia, Germany and Austria, where Vestel produced smart TVs are available under various brands, including Toshiba, Hitachi, JVC, Finlux and Telefunken.

The hybrid smart TV app developed by M7 allows users of Vestel smart TVs, all equipped with built-in satellite tuners, to have access to both M7’s linear and non-linear TV content in HD and UHD quality through a central user interface and without the need of a set top box.

The smart TV app provides features such as live restart, pause TV, access to media libraries, cloud recording and an electronic programme guide.

In addition to accessing entertainment and digital services via smart TV’s, M7 also provides access to these services via an app on mobile devices, enabling a seamless viewing experience when switching between the various screens.

“We are very happy about the cooperation with M7 Group for the implementation of M7’s hybrid smart TV app on Vestel produced smart TVs which will provide huge user benefits by allowing viewers to enjoy both linear and non-linear TV programs seamlessly in brilliant picture quality,” said Hakan Kutlu, VP of marketing and product management, Vestel.

“We are delighted with the partnership with such an experienced, innovative and market leading TV producer like Vestel, recognizing the huge market potential for integrated hybrid smart TV apps. With the M7 CI+ module integrated in the TV set, Vestel produced smart TV users will benefit from an even wider range of exciting TV viewing functions,” said Hans Troelstra, CEO of M7 Group.