RTL names Natalie Tideström Heidmark as CEO of United Screens

RTL has appointed Natalie Tideström Heidmark as new CEO of United Screens, the Nordic-based multi-platform network (MPN).

Heidmark, most recently sales director of United Screens in Sweden, succeeds United Screens co-founder Malte Andreasson, who will continue to work for the company in a consulting capacity.

Heidmark joined United Screens in 2014. Before joining the MPN, she held positions at Swedish outfit media, Sydsvenskan and digital communications agency Visual Art.

As part of a new management structure at United Screens, Nicolin Lillhage becomes chief operating officer (COO) and deputy CEO of United Screens. Stina Bergfors, the other United Screens co-founder, will work with the new team as an advisor.

United Screens is a leading player in the Nordics, registering 8 billion video views in 2018. The company represents hundreds of influencers in music, lifestyle and entertainment across all social media platforms. The company was founded by Andreasson and Bergfors in 2013 and acquired by RTL Group in January 2018.