Nordic operators add new sports service to TV offerings

Telia and Telenor have added new linear TV sports channel Strive Sport TV to their programming line-ups.

The channel was launched in March by Scandinavian sports streaming service Strive Sport, offering up to 10 football matches a week from Italy’s Serie A, Spain’s La Liga and North America’s Major League Soccer, including matches from LA Galaxy featuring Swedish football star Zlatan Ibrahimovic.

The channel also features magazine content and match highlights along with home-produced show Studio Strive.

Telia customers in Sweden, Norway and Denmark will be able to watch the service from this weekend.

”Strive Sport makes sought-after content in the shape of word class soccer from La Liga, Serie A and MLS available. We are convinced that our already popular TV service will now become even more attractive,” said Sarah Latef-Engström, TV business development manager, Telia Sweden.

The service will also be available on Telenor.