Vodafone Qatar taps MediaKind for cloud-based multiscreen TV

Vodafone Qatar has tapped technology company MediaKind for its MediaFirst cloud-based multiscreen TV platform service.

The MediaFirst deployment will enable Vodafone Qatar to launch new content over existing IPTV or OTT devices. The operator plans to deploy its new TV platform before the end of the year.

According to MediaKind, Vodafone Qatar’s customers will be able to enjoy user experiences that are consistent across all devices, with access to online and offline video content.

Damien Montessuit

The platform will be deployed based on a continuous engagement model where a partner owns and develops the full solution ecosystem, according to the technology outfit, enabling the delivery of features such as universal search, rich metadata and personalisation.

The deployment includes the MediaFirst TV platform, MediaKind’s video storage and processing platform, headend compression, the company’s content management system, and professional services for integration, support services and platform operation services.

Diego Camberos, Chief Operating Officer, Vodafone Qatar, said: “Our customers are demanding ever increasing access to a wider range of on-demand, mobile and immersive content offerings, which means we have to find new, innovative methods of delivering deeper, more meaningful and highly personalized services. By partnering with MediaKind, we have access to a next generation cloud-based multiscreen media platform that enables our customers to watch all their favorite content whenever they want and on the device they prefer. With the deployment of MediaFirst TV Platform, we are ensuring our customers benefit from a technology that can adapt to future media delivery needs.”

Damien Montessuit, SVP, EMEA, MediaKind, said: “MediaKind is in a unique position to offer end-to-end solutions with products and capabilities that can adapt to fit market trends.  Our heritage in building, integrating and supporting media platforms with global and regional expertise, enables rapid time-to-market with high quality operator grade service. Through the deployment of MediaFirst – our next generation cloud-based multiscreen TV Platform – we are strengthening our global leadership in delivering highly immersive, personalized TV experiences by providing Vodafone Qatar customers with access to rich, consistent viewing opportunitiesacross any device, anywhere.”