Xite debuts with multiple US service providers

Music video streaming service Xite has debuted on a number of platforms in the US with a catalogue including all three major labels – Universal Music Group, Sony Music Entertainment and Warner Music Group – as well as indie labels and distributors like Beggars, Empire, PIAS and Armada.

The Xite app, founded in 2008 in Amsterdam and which is also available elsewhere in Europe and the Middle East, has been rolling out on Comcast X1 Infinity, Apple TV and Amazon Fire TV over the past few days and weeks, with Roku availability coming soon and mobile and tablet availability in the second half of the year.

The service allows users to set favourites and skip videos; create new stations and playlists by genre, era or style of video; and adapts to users’ preferences based on watching and liking history.

The service will be free, with a premium subscription service on the way later. Pricing for the premium service has yet to be determined.

“Music videos continue to dominate overall music streaming, and we see an enormous opportunity to bring a beautifully designed, pure-play music video service to the US. We’re excited to give US music fans a new way to enjoy music videos, the way we have for millions around the world,” said co-CEO/co-founder Cees Honig.

“Xite is all about giving fans the best possible way to experience music videos – on the biggest, or smallest, screen in the house – whether they’re leaning back and enjoying a playlist created by our expert curators or making their own personalised channel,” said US general manager Shelly Powell.