Loop Media launches The Preview Channel on Xumo

Loop Media has launched a new ad-supported video-on-demand channel, The Preview Channel, on US over-the-top service, Xumo TV.

The Preview Channel features film trailers, cast and director interviews, behind-the-scenes footage, game previews and marks Loop Media’s first expansion into OTT services.

Loop said the channel will release new content daily through licensing deals with the major motion picture studios, independent film companies and production houses in North America. It will also draw on Loop Media’s library of more than 200,000 music videos and film, game and TV trailers.

William Sager, the creator of The People’s Choice network, co-owns the channel. Loop said they aim to expand The Preview Channel to more US OTT services and smart TV platforms this year and also have plans for “international distribution and potential broadcast inclusion”.

“Loop Media is excited to announce The Preview Channel as part of its growing line of consumer products,” said Mark Vrieling, chief content officer, Loop Media. “It’s a first-look source for entertainment fans across the country who want the most up-to-date information on upcoming projects – from the latest superhero film trailer, to the next big video game announcement.”

“Xumo, a strong and proven OTT leader, is the first of many compelling partnerships we look forward to announcing this year as we continue to find innovative and engaging ways to bring our premium short-form videos to audiences where they live.”

Loop Media is a streaming media company focused on premium short-form video for businesses and consumers. The company went live last month after years as a stealth startup and was co-founded by former Disney, Vevo and Electronic Arts executives.