Discovery launches HGTV in Vietnam

Discovery Networks Asia Pacific has launched home and lifestyle channel HGTV in Vietnam. The channel is distributed in Vietnam by content provider Thaole Entertainment, which also distributes Discovery’s Asian Food Channel (AFC).

HGTV most recently launched in Myanmar last month on SkyNet, on SingtelTV in Singapore and HOOQ in Indonesia last October. With the introduction of HGTV in Vietnam, the channel is now available in seven  markets in Southeast Asia.

HGTV’s launch will bring shows such as The Property Brothers, Flip or Flop, Fixer Upper, House Hunters and Restored by the Fords to Vietnamese viewers.

Anna Pak Burdin, general manager Southeast Asia, Discovery Networks Asia Pacific, said: “HGTV is a much-loved channel across Southeast Asia, and we are thrilled to see it continue to grow in popularity. We have enjoyed our partnership with Thaole over the past five years as our distributor for AFC so we are really excited to introduce yet another of our popular lifestyle channels to our viewers in Vietnam with content that we are sure they will love.”

Sophie Le, CEO, Thaole Entertaiment, said: “HGTV is a channel that we believe will be successful in Vietnam as more young people are moving out on their own to start a family. With more disposable income, they are looking for inspiration and tips to make their homes their own personal oasis. We are very happy to partner with Discovery to make HGTV and AFC the most successful and popular lifestyle brands for us and our broadcast partners.”