Ginx Esports TV partners with Zixi for IP distribution

Ginx Esports TV has adopted the Zixi Platform for broadcast-quality delivery over IP of its global live Esports coverage.

Ginx’s content is produced and recorded at its studios in London and distributed throughout the world in more than 10 languages. The broadcaster offers linear channels to the UK, France, South Africa, USA, Canada and claims to be available in more than 55 million homes across the world.

“As a linear channel, distribution is a key ingredient. Without getting to the head ends of pay TV platforms our business model wouldn’t work,” said Sebastian Gomez, head of technical operations at Ginx Esports TV.

“Our distribution used to be managed externally and done via satellite, but moving to Zixi has allowed us to have a very cost effective distribution system that can be managed in-house – it has given us independence and control of all our feeds.”

Zixi’s director of international sales, Michael Poppler, said: “Esports is growing at an unprecedented rate, and the audiences are very demanding in terms of the viewing experience, so a poor-quality feed is not an option. With the Zixi Platform, Ginx Esports TV can rely on secure, broadcast quality delivery of its content around the world, 24/7.”

Zixi provides a cloud-based and on-premise software platform that enables video delivery over IP.