You.i TV ramping up international drive with new appointment

TV app specialist You.i TV  is to ramp up its international growth strategy and has appointed Simon Leadlay to lead the company’s global pay TV business development efforts.

Simon Leadlay

Leadlay will responsible for promoting You.t TV’s You.i Engine One app development platform to pay TV operators in Europe, North America and beyond.

You.i Engine One enables operators in-house development teams to create unified cross-platform user interfaces for both set-top box and consumer devices, according to the company.

Leadlay served as director of pay TV product management and business development for Accedo prior to joining You.i TV. Prior to that, he spent seven years with Latens Systems, Pace and then Arris in sales and marketing roles. Previously, he held technical marketing and development positions with Espial, Nortel, and Ingenia Communications.

“There’s direct linkage between cross-platform unification of user experiences and increases in customer engagement and monetization opportunities. Simon’s industry expertise, his understanding of customer needs, and his collaborative approach all will help pay TV to maximize how You.i Engine can create transformative relationships with subscribers,” said Don Liberty, senior vice president, business development for You.i TV.

“The rapid pace of technology advancement and the rise of viewing on connected TVs and handheld devices have led to unprecedented fragmentation of the pay-TV ecosystem. My mission is simple: To help operators develop and deploy innovative services that deliver seamless and enjoyable user experiences across all devices. That’s the key to driving subscriber loyalty and higher ARPU,” said Leadlay.