RTL outlines VOD-focused strategic priorities for 2019

RTL Group has set out plans to expand its video-on-demand services by developing a joint VOD tech platform and by making “significant investments” into more local and exclusive content.

Bert Habets

Laying out its strategic priorities for next year, the company said that it will develop a joint tech platform that all its streaming platforms and broadcaster video-on-demand services will ultimately migrate to.

RTL Group’s units in Germany, France and the Netherlands will use the new platform, which will allow for a high level of flexibility for local operations.

In support of the plans, RTL said it also intends to strengthen the collaboration between production arm Fremantle and the group’s numerous broadcasters.

At the same time, Fremantle will continue its push into high-end drama series in key countries such as the US, Germany, UK, Australia, Italy, France and the Nordics.

Discussing the strategy at RTL Group’s Management Summit 2018, which bought together over 90 executives across the company in Luxembourg, RTL Group CEO Bert Habets described the plans as a “comprehensive group-wide transformation journey”.

“With rapidly changing consumer behaviour and the emergence of global tech giants our total video industry has moved from a local to a global competitive landscape,” he said. “More than ever before, we will focus on fostering creativity, being close to our audiences, taking more risks and forging more cooperation within RTL Group.”

“Above all, we have the strategic goal to build local streaming champions in the markets where we have strong families of channels. Given the high growth rates of paid subscribers of our German and Dutch VOD services – TV Now Plus and Videoland – we are getting more confident day by day that we will reach our ambitious plans.”

“Higher investments into content production, creative storytelling and closer collaboration between all assets across our group will also support our strategy to keep more intellectual property within our ‘RTL universe’.”

RTL said it will present more details of its growth plans in VOD with the announcement of the Group’s full-year 2018 results in March 2019.

The company previously announced plans to relaunch its TV Now video-on-demand service this winter, with a new platform additional exclusive content branded as TV Now Originals, online-first formats and exclusive and non-exclusive third-party licensed content.