After more than 40 years of operation, DTVE is closing its doors and our website will no longer be updated daily. Thank you for all of your support.
Video game viewers ‘more likely’ to sign up for SVOD services
People who watch video games are more likely are more likely to take up subscription video-on-demand services than the average user, while only a minority of US SVOD customers use streaming services more frequently than broadcast or cable TV, according to a survey by Juniper Research.
According to Juniper’s Digital TV & Video Streaming Survey: Consumer Attitudes 2018, based on a study of consumers in the US, UK and China, people who watched video games take an average of six SVOD services, compared to between two and three for non-gamers.
People who watch games are bigger consumers of video generally, with 70% watching streaming video services several times a day compared with 56% for the average users. However, only 26% of game stream viewers watch dedicated eSports events, the survey found.
The survey also found that only 35% of US SVOD users watch their streaming services more frequently than terrestrial or cable TV. Among sports streaming viewers, 92% reported watching sports content elsewhere in addition to on their streaming service.
Netflix was the market leader among SVOD players in the US and UK, used by over 80% of respondents in the two countries, and was the only provider expected to grow its share of existing SVOD users.
Amazon Prime Video was watched by over 50% of US respondents and 48% of UK respondents.