Rohde & Schwarz acquires Pixel Power

Rohde & Schwarz has acquired television branding, graphics, automation, master control and playout specialist Pixel Power as part of its plan to expand in broadcast playout.

The newly acquired subsidiary will be renamed Pixel Power Ltd. – A Rohde & Schwarz Company.

Pixel Power offers graphics, master control and integrated playout systems for broadcasters and playout facilities, and has developed a portfolio of software based IP solutions that are “virtualisable” for the private or public cloud. The company is headquartered in Cambridge, UK.

CEO James Gilbert and CTO Nick Wright will remain with the company in their current positions and continue to develop Pixel Power, according to Rohde & Schwarz.

Cornelius Heinemann, head of transmitter and amplifier systems, file based media solutions at Rohde & Schwarz said: “With the acquisition of Pixel Power we are significantly expanding our broadcast and media portfolio with new and exciting solutions. Together we can combine the software defined technologies and virtualized environments to offer customers the very real benefits that they provide in broadcast playout and VOD markets. ”

James Gilbert, co-founder and CEO of Pixel Power, said: “Our virtualisable integrated playout technology is making a major contribution to Rohde & Schwarz reaching its ambitious goals for cloud-based solutions. Our modern license and payment model also contributes to this. In return, the Rohde & Schwarz size, stability, structures and competencies offer optimal opportunities for the further development of our products and the expansion of our worldwide sales. We believe this combination will benefit our customers enormously.”