Synamedia appoints former TiVo exec as SVP for Asia Pacific

Synamedia has appointed former TiVo executive, Sue Couto, as senior vice president and general manager of Asia Pacific.

Sue Couto

Couto will have overall responsibility for sales, marketing, partners, and delivery in the region and takes up her new role effective immediately.

She brings more than 20 years’ experience to the job and was most recently senior vice president of APAC sales for TiVo. Prior to that, Couto was senior vice president, video software solutions, APJC at Cisco, and at NDS before its acquisition by Cisco.

“Sue’s pay TV industry prowess combined with her deep market knowledge and proven track record of driving transformation and growth in Asia Pacific, means she is well qualified to lead our team and support Synamedia’s business expansion plans in the region,” said Yves Padrines, CEO of Synamedia.

Couto said: “With the industry’s broadest portfolio of offerings, solutions and expertise, Synamedia is the ideal partner to help operators in Asia Pacific both innovate and capitalise on new opportunities in today’s dynamic media landscape.”

Synamedia opened for business in late October after Investment firm Permira has completed its acquisition of Cisco’s Service Provider Video Software Solutions (SPVSS) group.

Synamedia was unveiled as the name for the ex-Cisco video business in September and the company set out its vision and investment focus as a newly independent company at IBC later the same month.

With its official launch, the company announced it had appointed former Rovi and TiVo chief revenue officer, Dave Longaker, as senior vice president and general manager, Americas. Last week the company also named former Worldpay finance chief, Rick Medlock, as its CFO.