Viacom takes Nick Jr. Play down under

Viacom International Media Networks has unveiled plans to launch an authenticated version of its Nick Jr. Play service with Sky New Zealand on November 1.

Nella the Princess Knight

Nick Jr. Play is an interactive app offering pre-schoolers access to Nick Jr. shows, games and music including full episodes, games, original videos and other content.

The app will provide Sky New Zealand customers with access to a library of videos and games that will include content including PAW Patrol, Nella the Princess Knight, Dora the Explorer and Bubble Guppies.

The launch of Nick Jr. Play follows that of Nick Play in New Zealand., launched with Sky in April last year.

Viacom announced the planned 2019 launch of Nick Jr. Play in Australia with Foxtel and Fetch authentication at the Asia Pacific Operators Summit (APOS) in Bali in April. However, the app will launch in both Australia and New Zealand on November 1 as a free download on iOS and Android app stores.

Nick Jr. Play is the latest addition to Viacom Play Plex, a suite of mobile apps for each of Viacom’s major international brands which include Nick Play, MTV Play, Comedy Central Play and BET Play. Nick Jr. Play launched internationally in February this year.

“Nick Jr. is the number one channel for pre-schoolers on SKY , so with Nick Jr. Play we’re able to offer kids and parents a new and innovative way to view our content in a safe and trusted environment,” said Ben Cox, VP and general manager of Nickelodeon Networks Australia and New Zealand.

“We know how much our littlest customers love Nick Jr. and now they can immerse themselves with all their favourite characters in the Nick Jr. Play App on the go. Our customers can get access to the full suite of content simply by logging in with their SKY My Account details, all part of the Sky Starter package,” said Sky New Zealand director of entertainment content Travis Dunbar.