Globecast extends ATP Media partnership

Media solutions provider Globecast has renewed its partnership with tennis rights owner ATP Media to bring HD coverage of tennis events to viewers around the world.

The new three-year deal extends Globecast’s relationship with ATP Media, with Globecast supplying distribution services for the ATP World Tour Masters 1000s, the ATP World Tour 500s, the Next Gen ATP Finals, and the Nitto ATP Finals.

Globecast consolidates all live content produced by ATP Media’s productions around the world and provides support to all the international rights holders. It also provides satellite backhaul from venues to London and combines them with incoming fibre deliveries, selecting content to create a master feed.

“We’re really pleased to be renewing our partnership with Globecast. Over the last few years they have delivered a consistently high-level service and are well placed to evolve with our ambitious plans,” said Shane Warden, director of broadcast and technology at ATP.

Liz McParland, commercial director of contribution for Globecast said: “As rights costs continue to increase and the sports market becomes ever more competitive, rights holders have to maximise return on investment, engaging with partners who understand these requirements. We’re very pleased ATP Media has once again chosen us to ensure the delivery of multiple feeds across the world with the high quality required.”