H&C targets Spanish and Portuguese-speaking markets

Horse and Country (H&C), the multi-screen TV network for equestrian sports, and Digital Cornucopia, have unveiled a new partnership to produce, launch and distribute H&C across Spain, Portugal and Latin America.

Heather Killen

Under the terms of the partnership, Digital Cornucopia will seek opportunities for the channel in Spanish and Portuguese on both pay TV networks and OTT platforms, as well as via direct to consumer apps.

H&C joins a bouquet of seven TV channels, offering both linear and OTT services, that have been launched by Digital Cornucopia.

Heather Killen, CEO H&C, said: “We have focused on the equestrian sector for 10 years and believe there is great opportunity for H&C in these markets; we have found a great partner in Digital Cornucopia.’’

Carlos Navia, Digital Cornucopia CEO, added: ‘’We are delighted to be working with H&C and are excited about bringing its equestrian programming to these markets, where traditions of horsemanship run deep, and the modern sport is practiced to a high level.’’

H&C is already available on platforms including: Amazon Prime Video in the UK and Germany; Ziggo in The Netherlands; Roku in the US and the UK; and Fetch TV in Australia, reaching an estimated 48.5 million households.

It also addresses the audience for equestrian sports and lifestyle through its social media channels, where it reaches 5 million people each month, generating more than 2 million video views.