Irdeto adds geodiversity to OTT offering

Irdeto’s Dutch offices

Content security specialist Irdeto has added geodiversity into its multi-DRM and policy management solution for OTT services. Irdeto Rights, a cloud-based managed service, allows a single deployment to serve licences from multiple regions, according to the company, with the aim of enabling global OTT services to be offered with faster video start up time and better performance.

The company says that Irdeto Rights with geodiversity simplifies management and operation of global OTT services and ensures high availability and minimum latencies to all viewers, even if a region experiences an outage.

A key solution in the Irdeto 360 Security portfolio, Irdeto Rights is a proven multi-DRM and policy management solution offering an efficient way to deliver and secure content on all consumer devices. It supports leading commercial DRMs, as well as the common encryption standards of MPEG DASH, and unique security technologies optimized to work at peak levels of demand.

“As consumer demand shifts firmly towards OTT, service providers must adapt their model and grow their global OTT offering accordingly,” said Andrew Bunten, SVP of content protection at Irdeto.

“The key to global success is a consistently great experience, no matter where your customers are, and a cost-effective expansion of services. With the addition of geodiversity to the already comprehensive Irdeto Rights solution we will enable OTT service providers to successfully cross global barriers and continue to be competitive in this challenging market.”

Irdeto will exhibit at IBC on stand 1.D51